#12/20 – Your website is not mass media
TV, radio and newspapers are designed to interrupt.
What’s your website designed to do?
People visit your website one at a time.
↳ There’s no need to reach everyone.
↳ There’s no need to interrupt anyone.
↳ There’s no need to shout.
It’s more like a face-to-face conversation.
Just one person in front of you that needs a hand.
Here’s an easy one-liner that helps me focus on who it’s for and what they need so I don’t get caught up trying to please the masses…
My ideal client ________ <name>
is a ________ <description> ________<role>
who wants to find a ________ <product/service>
to help them ________ <function>
so they can ________ <outcome>
and feel ________ <emotion>.
Here’s an example that might work for an accountant:
My ideal client Phil
is a flat-out plumber
who wants to find an accountant
to help him get his finances in order
so he can plan ahead
and feel in control.
It's easier to start the conversation when I’m clear about who it’s for and why they would visit the website.
Your website is not mass media.
⚡️ #12/20 Website tips for people people
Every day for 20 days, I’ll aim to share a little insight about websites, what they’re for and how to make better ones.
I make websites for people people.
If you’re a people person, I hope it makes you think differently about your website.
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