#9/20 – Your About Us page is not about you
The common About Us page is a dead end
It’s missing the thing 82% of shoppers look for.
It’s not your backstory.
And it’s not a picture of your dog.
It’s your values.
82% of shoppers prefer brands that reflect their own values.
75% have stopped buying from brands that don’t share their values
68% stay loyal when they know a brand shares their values
So instead of making it about you.
Make it about your customer.
Show that you understand what’s important to them
By anchoring your values to their pains and objections.
Because your About Us page is not about you.
⚡️ #9/20 Website tips for people people
Every day for 20 days, I’ll aim to share a little insight about websites, what they’re for and how to make better ones.
I make websites for people people.
If you’re a people person, I hope it makes you think differently about your website.
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