#7/20 – Sorry you are not Luke you are Yoda

Who’s the hero on your website?

Customers crash into your world with a problem.

Something has come along and set them off course.

They’re hoping for bigger and better things one day.

But right now, there’s something in their way.

They can’t do it on their own.

They’ll need help from an expert or guide.

(Psst… that could be you.)

You’ll need to encourage them and point them in the right direction.

So they can finally get where they were going.

And become who they were meant to be.

And live happily ever after.

👇

You may not think of yourself as wise (or green).

But your customers need your help.

They’re stuck in the middle of their own story.

And they need a guide to show them the way.

So make your website about your customer.

Show that you can help them reach their goal.

Because you’ve done it before many times.

And this is the story of THEIR victory.

Sorry, you are not Luke. You are Yoda.


⚡️ #7/20 Website tips for people people

Every day for 20 days, I’ll aim to share a little insight about websites, what they’re for and how to make better ones.

I make websites for people people.

If you’re a people person, I hope it makes you think differently about your website.


Related posts

Previous
Previous

#8/20 – Write how you talk in real life

Next
Next

#6/20 – Sell the pizza not the garlic bread