#5/20 – Make it for your ideal customer

20 Insights

27 Oct

If 80% of your revenue comes from 20% of your customers.

Make your website for the 20% and ignore the rest.

It’s impossible to please everyone anyway.

So why not pick your ideal customer and make it just for them?

Your message will become clear.

Your website will become simple.

And most importantly, the right kind of customer will know they found the right place.

Make it for your ideal customer.

Every day for 20 days, I’ll aim to share a little insight about websites, what they’re for and how to make better ones.

I make websites for people people.

If you’re a people person, I hope it makes you think differently about your website.

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