How Kit gave email back to the people
The best thing about the ConvertKit → Kit rebrand?
It’s not about Kit.
Kit (formerly ConvertKit) is an email marketing platform that doesn’t feel like software anymore.
Here are 5 reasons why:
The new brand is about customer wins, not pricing tiers.
It’s a tech platform that doesn’t lead with the specs.
Crisp copywriting makes the brand likable and trustworthy.
The new name is less about the rational and more about what’s possible.
The new typeface is solid and dependable, with a wink.
It’s not easy giving a digital platform a personality.
Kit nailed it. 👌
Bravo
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