3 steps to plan your new website
A website refresh can breathe new life into your business.
But it’s not the best place to start.
Your new website will fail if you don’t start with a clear plan.
Here are 3 things you need to nail your website plan…
1. Define your business goal
If you’re like most people, your business goal is about “growth”.
There are only two ways to do that:
Increase the number of customers you serve; or
Increase the spend per customer.
Write down exactly how you plan to grow.
When you have a clear business goal, the role of your website becomes clear too.
2. Define your ideal customer
Who’s your website for?
You can’t please everyone. Focus on your ideal customer.
Describe your best customer.
What were they like before they found you?
What are they like now?
Your homepage is a simple story that highlights your ideal customer’s dream outcome, the obstacle that’s in their way and how you help them overcome it.
When you focus on that one specific person, your message becomes crystal clear.
3. Define your website goal
What’s your website for?
Your website should help you achieve your business goal.
(It should not merely describe what you do.)
To achieve your business goal, what do you need website visitors to do?
Call you?
Book an appointment?
Visit your physical shop?
Buy directly on your website?
Share their email so you can follow up?
Any of these will work. Be clear so visitors know what to do next.
Your website is only one step in the buying journey. A clear website goal helps you get more buyers to the next step.
Ready to refresh your website?
Start with a clear plan to maximise your success.
Define your business goal
Define your ideal customer
Define your website goal
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