How your conversation skills can transform your website
Regular conversation skills can build a business. They can transform your website too.
Many founders get their early clients through networking. And all of their new clients through word of mouth.
But for their website, they throw their conversation skills out the window.
You already have these skills. Here’s how to apply them to your website.
Don’t talk about yourself too much
Is there anything worse than being trapped in a ‘conversation’ with someone who only talks about themselves?
On the other hand, it’s quite refreshing to bump into someone who is genuinely interested in what you’re up to and offers a helpful point of view.
Your website can feel like that too.
Instead of talking about yourself, focus on your visitor’s pains. Then, show what they can achieve (with your help, of course).
This helps them picture the solution. BTW, you’re in that picture.
Focus on the person in front of you
People visit your website one at a time.
It’s not like public speaking, where you’re entertaining a diverse crowd. It’s more like a face-to-face conversation.
So focus on the person in front of you. Ignore the rest.
Yes, your website can reach thousands of people. And yes, you have lots of skills to offer. But the message gets muddy when you’re talking to everyone at once. And each visitor will think you’re talking to someone else.
Instead, focus your message on your best customer and that one thing you love to do for them.
This helps the right people know that you’re the right person for them.
Be clear
It’s easy in real life. A person asks what you do, and you tell them. Simple.
But for some reason, when it comes to websites, we reach for the fancy words, and it all goes pear-shaped.
You don’t get extra marks for sounding fancy. More likely, people get confused and run away.
Like a real-life conversation, your best bet is to keep it clear and natural.
Tell them (a) what you do, (b) how that can help them, and (c) how to get in touch.
In summary…
A good website doesn’t need to be tricky or technical. A clear message in a friendly tone usually has more impact than any of the fancy stuff.
If you’re a people person, you already know how to do that. Just treat it like a real-life conversation:
Don’t talk about yourself too much
Focus on the person in front of you
Be clear
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