How do you show people how good your business is when you're embarrassed to share the website?
When Shane took over Garran Medical Imaging, he inherited a well-regarded business trusted by local doctors and professional sporting teams.
But the website was old, didn't reflect the quality of the business, and made Shane reluctant to share it. Many referrers didn't realise the full extent of GMI's expertise.
GMI was better than its website made it look.
The business had the expertise and reputation. What it lacked was a website that brought those strengths together and made them easy to understand.
Stop making people figure out what you do.
The new website focused on showing what GMI could actually offer, rather than simply listing its services.
When Shane shared it with doctors and referrers, several told him they hadn't realised GMI could do so much.
For the first time, he was proud to share it.
A website that finally did the business justice.
GMI has continued to grow since the new website launched, including opening another location.
The website didn't cause that growth. But it now reflects a business with a strong reputation, clear positioning and plenty to be proud of.