A home for lovers of Campari Cocktails

The Campari Cocktail Studio was developed to showcase Campari’s extensive range of unique spirits and to create a home for cocktail lovers.

I lead the UX from planning and research to final delivery.

The process began with extensive user research and contextual enquiries conducted in various bars, including interviews and taste tests.

Further research was also conducted to gain a deeper understanding of cocktails, including flavour, history, and creation.

Campari Cocktail Studio Map

Working with Campari’s national brand ambassador, I also organised and classified over one hundred drinks by flavour, category and ingredients. This was presented in the Cocktail Map, which formed the basis of the information architecture and the site experience. Crucially, this also formed the basis for educating the entire team on cocktails.

Expert interviews were also used to help us gain further insights and understanding into the world of cocktails.

I also lead a number of co-creation workshops with the Campari client team and The Monkeys team.